Even within this crowded field, ACK remained beloved and novel for both its edutainment value and its role as the grandfather of an industry.Īnd yet, since its debut in 1967, ACK has also helped supply impressionable generations of middle-class children a vision of “immortal” Indian identity wedded to prejudiced norms. ACK’s first successors were primarily Western-inspired action and adventure series, but by the 1990s Indian institutions like Diamond Comics and Raj Comics were publishing mysteries, funnies, and science-fiction works. ACK was the first major indigenous comic-book series to sell within India, and its success also heralded the development of a broader domestic comics industry. Pai revolutionized children’s entertainment as much as he did religious education. Today, the series has sold 100 million-plus copies of more than 400 comics in upwards of 20 languages, primarily English and Hindi. While schools and shopkeepers initially hesitated to stock the issues, ACK was a household name in India by the late 1970s. The comics, titled Amar Chitra Katha (also known as ACK, or Immortal Illustrated Stories), slowly became a massive hit. He eventually teamed up with the publisher India Book House to launch an educational comic series that presented kid-friendly Indian religious and historical stories. Concerned that young people in his country had lost touch with their cultural heritage, Pai acted. Fifty years ago, a junior executive at the Times of India named Anant Pai watched Indian children on a TV quiz show fail to answer a basic question about the Hindu epic Ramayana.
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